Read the market before the business.
One sector at a time. Every company in it, from the public record, with a source on every figure.
What a sector read finds, in 90 seconds · Watch with transcript
Three things arrive.
- The report
- The reading of the market, with the leading companies profiled one by one from their own sites and the public register.
- The listing
- Every company found, named, with where it sits in the chain, its register match, its rating and its website.
- The workbook
- Every count, share and estimate as a live calculation, so any number can be checked and built on.
A finished report is released to you by name and logged. There is no public download.
- The market, its size and its direction
- The six forces acting on it
- The competition, layer by layer, the leaders profiled
- The customer, and who decides
- The rules of the market
- What has happened in two years
- Coverage, gaps and sources
The same order every sector, so two reports sit side by side.
Then, your list.
The research says who is in the market. The list says who is worth your time: your own picture of an ideal client, applied to every company found, ranked with the reasons, ready for your sales system.
Read what one found.
- What a sector report actually tells you about your marketThe first sector read end to end, and what changed once it existed.
- Do you know where your business actually sits in the market?Most owners have a feel for it and no measure. This is the measure.
Start with the market, or start with the read.
Buying, selling or improving, the market is the ground under every number. On the call we work out which sector, and which comes first.