Stage 1 · Diagnose

The 30-day read that finds the one thing.

A structured look across the eight areas that decide what your business is worth and how much it leans on you. On evidence, not a hunch, and it ends with a plan you can act on.

How it works

Three steps, thirty days.

No open-ended engagement. A clear start, a clear finish, and something in your hands at the end.

STEP 01

The read

One structured pass across the eight areas, built on your real numbers and a straight conversation, not a questionnaire left with you.

STEP 02

The findings

The one thing holding the business back, named on evidence, with the two or three that matter next behind it.

STEP 03

The 90-day plan

A prioritised plan, ranked by what moves the numbers most, so you know exactly what to do first and why.

What's assessed

The eight areas.

One honest pass across the whole business. Together these decide what it's worth and how much it depends on you.

1

The Numbers & Margins

Where the money actually comes from, and where it quietly leaks.

2

Pricing & Charging

Whether you're charging what the work is worth, and what a small change would do.

3

Sales & Pipeline

How predictable the next sale is, and where deals quietly stall.

4

Customers

Concentration risk, who's worth keeping, and who's costing you.

5

Operations & Delivery

How work flows from won to delivered, and where it jams.

6

People & Decisions

How much still runs through you, and what that's costing.

7

Systems, Data & KPIs

What's measured, what's stuck in someone's head, and what's guessed.

8

The Owner & Risk

What a buyer sees, and the one thing that would worry them.

What you walk away with

A plan, not a report that gathers dust.

The deliverable

Your prioritised 90-day plan

The findings written plainly, then turned into a ranked list of moves, hardest-hitting first. You leave knowing the one thing to fix, what it's worth fixing, and the order to do it in. If you want help delivering it, that's Stage 2, but you're never locked in.

Proof it works

What an honest read has done.

Start with the read.

Book the 15-minute call and I'll tell you honestly whether the diagnostic would help. If it wouldn't, I'll say so.