Working with BioTwin: advisory work that moves the needle
Sometimes the best opportunities come when you step into something slightly outside your comfort zone.
When I was first introduced to BioTwin and started working with Kit in February 2025, I wasn't sure what value I could bring. BioTwin sits at the intersection of sustainability and construction, building a hemp-based alternative to steel wall studs. I was coming in from a background spanning engineering services, manufacturing, PE advisory, and SME turnarounds. On paper, it wasn't the obvious fit.
The first conversations with Kit made it clear where I could help. He gave me the context, welcomed my input, and made me part of the journey from day one. That openness is often the precondition for advisory work that actually lands.
What the engagement covered
Between February and July 2025, I supported BioTwin across three areas:
Strategy. Sharpening the commercial shape of the business and the thinking behind scaling decisions.
Growth. Working through market, supply chain, and partnership questions as the company moved from concept to pilot.
Investor readiness. Framing the proposition and commercial story for investor conversations.
The most visible milestone during that period was BioTwin securing their first international pilot at the Brooklyn Army Terminal in New York. That's a meaningful marker for any early-stage business, and particularly one in a sector where it can be slow to move from conversation to contract.
The feedback that meant the most
Kit shared this on LinkedIn after the engagement, and it captures what I try to bring to every piece of advisory work:
"Brian has been an invaluable advisor to BioTwin over the past six months. His strategic clarity, commercial acumen, and steady guidance have helped sharpen our approach to scaling, investor engagement, and supply chain development. Brian's ability to listen deeply and offer grounded, actionable advice has made him a trusted sounding board during a pivotal stage in our growth."
For me, advisory work is about listening, supporting, and helping leadership teams move quickly from ideas to clear actions. To know it made a difference means a lot.
Why BioTwin matters
For those who don't know them, BioTwin are developing hemp-based wall studs for non-load-bearing partition walls. They're a sustainable alternative to steel, with a lower carbon impact and much better acoustic performance. It's a simple but powerful idea tackling two issues the construction sector is grappling with right now: decarbonisation and performance standards.
What this kind of work looks like
The BioTwin engagement is a good example of how PeakRatio works best. Embedded alongside a leadership team that's open to challenge, focused on the highest-leverage questions, and moving at pace. The job isn't to write reports. It's to help the team make sharper decisions, faster.
If you're leading an early-stage or scaling business and want the same kind of commercial and strategic support, I'd be glad to hear from you.
PeakRatio's embedded advisory engagement with BioTwin, February to July 2025
